![\"writing](\"http:\/\/www.ivosiromahov.com\/english\/writer.jpg\")
<\/p>\n<\/p>\n
You work at a company that needs some copy written. The writer sends a draft. You need a change. What do you do?
\n—-
\nExample A. You send the following email:<\/p>\n
Let’s change, “Mary and David go around the mulberry bush” to “Mary and David skip around the mulberry bush together”.<\/p>\n
Example B. You send the following email:<\/p>\n
“I’d like to avoid using the word “go” in this blurb because the product name is “Go Ahead.” Maybe use “skip”? Also, let’s show that Mary and David are doing this together. I want to make it clear that there’s one bush and they’re both moving around it.
\n—–<\/p>\n
B! B is the way to go! Use B!<\/p>\n
A is a trick, a mirage, fool’s gold. It looks easier and simpler and faster. But it’s not.<\/p>\n
The writer sees A and thinks:<\/p>\n
—-
\n“Skip” doesn’t work here because the previous paragraph used “skip” three times and it’s getting old. And we can’t end with “together” because we’ve been asked by Marketing to end with “bush.”
\n—-<\/p>\n
But the writer (let’s call him, weeklyrob) is dead in the water. He can’t write something better than the suggested copy, because he has no idea why it was suggested in the first place. He doesn’t know that the person commenting dislikes “go” and doesn’t really care if the replacement is “skip” “hop” or “roll about with arms akimbo.” He doesn’t know that he could just say that they “run together” and solve the whole issue.<\/p>\n
So he either:<\/p>\n
1. Works hard to make the change as requested, letting Marketing know, and rewriting the previous paragraph to get rid of a “skip” or two. Unnecessary work.<\/p>\n
2. Makes the change as requested, doesn’t let Marketing know, and doesn’t change the previous paragraph. Marketing is annoyed and quality is lowered.<\/p>\n
3. Emails the person who made the request and explains the problem. Then the person making the suggestion has to say option B anyway! Extra work on the writer’s part and on the requester’s part.<\/p>\n
4. Some unholy combination of the above.<\/p>\n
[All this without mentioning that maybe the writer is better at writing than the person making the request. So if something needs to be changed, the writer should be the one choosing the copy based on the requester’s needs.]<\/p>\n
I hope that I’ve been of some service to you today.<\/p>\n","protected":false},"excerpt":{"rendered":"
You work at a company that needs some copy written. The writer sends a draft. You need a change. What do you do? —- Example A. You send the following email: Let’s change, “Mary and David go around the mulberry bush” to “Mary and David skip around the mulberry bush together”. Example B. You send […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12],"tags":[],"class_list":["post-504","post","type-post","status-publish","format-standard","hentry","category-personal"],"_links":{"self":[{"href":"https:\/\/weeklyrob.com\/index.php?rest_route=\/wp\/v2\/posts\/504","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/weeklyrob.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/weeklyrob.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/weeklyrob.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/weeklyrob.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=504"}],"version-history":[{"count":0,"href":"https:\/\/weeklyrob.com\/index.php?rest_route=\/wp\/v2\/posts\/504\/revisions"}],"wp:attachment":[{"href":"https:\/\/weeklyrob.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=504"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/weeklyrob.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=504"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/weeklyrob.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=504"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}